The world of Public Relations (PR) is undergoing a rapid transformation. While the core principles of building brand reputation and managing communication remain, the job description and skillset required for success are evolving at an even faster pace.
The PR Crossroads: Specialization vs. Diversification
This dynamic landscape presents PR professionals with a crucial question: Should they specialize in a specific niche or become a multi-skilled professional adept at juggling various PR disciplines?
This upcoming panel discussion, titled "The Evolving PR Professional: Niche Expertise or Multi-Skilled Mastermind?", will delve into this critical topic. Join us for a thought-provoking conversation that explores:
The rewards and risks of niche specialization vs. a diversified skillset.
The impact of these choices on career growth and leadership opportunities.
How the PR profession's trajectory will be shaped by the dominant approach.
Industry leaders share insights.
The discussion will be led by Mou Chakravorty, Associate Director, Marketing, Brand & Communications at Deloitte India, and feature a distinguished panel of PR experts:
Minari Shah, Director, International (APAC, EU, LATAM) – Owned Content & Channels at Amazon
Priya Bendre, Assistant General Manager - Corporate Communication at Fortis Healthcare
Sonali Sokhal, Founder of Intelliquo PR
The event provides an ideal platform to gain valuable insights into the future of PR.
Date & Time: Saturday, April 27, 2024, 12:00 PM - 1:00 PM IST
Industry Partner: CommsAdda
Content Curators: Tarunjeet Rattan, Sonali Sokhal, Pooja Trehan
