Edelman Middle East has announced the expansion of its leadership team with two significant appointments: David Kingsmill-Moore as Managing Director for the UAE and Marta Guasch as the Regional Head of Technology.Kingsmill-Moore brings 13 years of experience working across the UAE, Saudi Arabia, and Bahrain, where he has collaborated with both government and private sector clients. Previously a partner at Consulum, which was recently acquired by Stagwell, he led key accounts including the Qiddiya Investment Company (QIC) and the Public Investment Fund (PIF). In his new role at Edelman, he will provide strategic counsel to corporate and energy clients and serve as a regional crisis advisor for complex issues and reputational challenges.Guasch joins Edelman from the firm’s London office, tasked with developing and leading the technology practice in the Middle East. With eight years of public relations and communications experience in the technology sector, she is poised to strengthen Edelman’s presence in this vital area.These appointments reflect Edelman’s commitment to enhancing client advisory services in the region. Kingsmill-Moore and Guasch will report to Omar Qirem, CEO of Edelman Middle East, who expressed his enthusiasm for the new additions, stating: “I am delighted to welcome both David and Marta to the team. This leadership expansion reflects our continued focus on growing our presence in the region and strengthening our senior bench of experienced advisors.”The announcement follows the recent appointment of Nidaa Lone as head of Edelman’s Abu Dhabi office, underscoring the agency's strategic growth. Additionally, Edelman has hired Zoe Audibert as the regional marketing lead for the Middle East, further bolstering its team with talent relocated from the UK.Edelman has been operating in the UAE since 2008 and has seen significant growth in recent years, with its team tripling in size over the past three years. The agency reported a revenue increase of 23.7% in its Middle East business in 2023, making it one of the fastest-growing regions within the firm.

Edelman, the global communications firm, has appointed Nidaa Lone as the new Head of its Abu Dhabi office, overseeing the agency’s regional headquarters. In her new role, Nidaa will lead and expand Edelman’s key mandates, offering strategic counsel and ensuring top-quality execution of communications programs. She will also spearhead operational initiatives and foster an inclusive and high-performing culture within the organization.Nidaa joins Edelman from Haleon, where she served as the Global Head of External Communications. Prior to Haleon, she spent a decade with a global communications consultancy as Managing Director in London, advising some of the world’s largest companies across various sectors, including financial services, pharmaceuticals and healthcare, natural resources, and consumer industries.Expressing her enthusiasm for the new position, Nidaa said: “I’m thrilled to join Edelman, a communications powerhouse with a stellar client roster and a truly collaborative culture. I am honored to lead our team in Abu Dhabi, where the Emirate's ambitious growth agenda presents vast opportunities for impactful communications.”Edelman, the only international communications firm with its regional headquarters in Abu Dhabi, continues to demonstrate its commitment to the Emirate since opening its first UAE office in 2008. The firm has established long-standing relationships with major clients in Abu Dhabi and has tripled the size of its team in the last three years.Commenting on Nidaa's appointment, Omar Qirem, CEO of Edelman Middle East, said: “I am delighted that Nidaa has decided to join the firm at such an exciting time of growth for the region. Her extensive experience in corporate positioning, global media engagement, and strategic communications will be invaluable to our teams and clients in Abu Dhabi and beyond.”Edelman is expected to announce further senior appointments in the near future.