Edelman, the global communications firm, has appointed Nidaa Lone as the new Head of its Abu Dhabi office, overseeing the agency’s regional headquarters. In her new role, Nidaa will lead and expand Edelman’s key mandates, offering strategic counsel and ensuring top-quality execution of communications programs. She will also spearhead operational initiatives and foster an inclusive and high-performing culture within the organization.
Nidaa joins Edelman from Haleon, where she served as the Global Head of External Communications. Prior to Haleon, she spent a decade with a global communications consultancy as Managing Director in London, advising some of the world’s largest companies across various sectors, including financial services, pharmaceuticals and healthcare, natural resources, and consumer industries.
Expressing her enthusiasm for the new position, Nidaa said: “I’m thrilled to join Edelman, a communications powerhouse with a stellar client roster and a truly collaborative culture. I am honored to lead our team in Abu Dhabi, where the Emirate's ambitious growth agenda presents vast opportunities for impactful communications.”
Edelman, the only international communications firm with its regional headquarters in Abu Dhabi, continues to demonstrate its commitment to the Emirate since opening its first UAE office in 2008. The firm has established long-standing relationships with major clients in Abu Dhabi and has tripled the size of its team in the last three years.
Commenting on Nidaa's appointment, Omar Qirem, CEO of Edelman Middle East, said: “I am delighted that Nidaa has decided to join the firm at such an exciting time of growth for the region. Her extensive experience in corporate positioning, global media engagement, and strategic communications will be invaluable to our teams and clients in Abu Dhabi and beyond.”
Edelman is expected to announce further senior appointments in the near future.
