Edelman has joined forces with the World Economic Forum (WEF) to support their upcoming Annual Meeting of the New Champions (AMNC) in Dalian, China. The event runs from June 25th to 27th, 2024.Edelman's role goes beyond traditional support. They'll be providing comprehensive communications assistance, including:Media Relations: Facilitating communication with both Chinese and international media outlets for the WEF media team.Content and Social Media Management: Assisting with the development and distribution of compelling content across the Forum's social media channels.On-Site Support: Providing logistical and communications expertise at the 15th AMNC.Warren Fernandez, Edelman’s CEO for Asia Pacific, said: “We are proud to continue our collaboration with the World Economic Forum, as they facilitate this critical discussion for the APAC region and the rest of the world. As a global firm, we have long been partnering with new champions from across the region to help them scale into international markets and therefore, the topic of this conference aligns closely with our interests and focus. We look forward to working with the team on the ground to share the important stories and developments from the conference with the rest of the world.”