SGA PR, one of India’s leading integrated communications consulting firms with deep expertise across BFSI, FinTech, technology, pharmaceuticals, renewable energy, mobility, and policy-led sectors, has launched ‘The Pulse’ - Annual FinTech Report 2025 — marking an industry-first move by an Indian communications firm to build a proprietary, recurring platform for sector intelligence and thought leadership.The report has been supported by Payments Council of India (PCI) and the FinTech Convergence Council (FCC), India’s premier industry bodies representing the collective voice of the country’s non-bank payments and fintech ecosystem. ‘The Pulse’ - Annual FinTech Report 2025 was unveiled on January 29 at the IAMAI India Digital Summit 2026, in the presence of Sahil Kini, CEO, Reserve Bank Innovation Hub (RBIH), Mouli V, VP of AI, PayPal (M), Latika K., Associate Vice President, IAMAI and Rahul Jain, CEO, SGA PR.With this initiative, alongside a growing portfolio of sector and thematic reports, SGA PR signals a clear evolution in the role of communications firms. The firm is moving beyond execution-led mandates to strategic insight and advisory, helping brands navigate trust, regulation and consumer communication in an increasingly institutionalised market.The report synthesises insights from SGA PR’s ongoing work with leading FinTech platforms, combined with publicly available industry data, regulatory updates, and ecosystem reports, to present a consolidated view of key shifts shaping India’s FinTech landscape.Key industry trends and signals highlighted in the report: ·        India remains the world’s 3rd largest FinTech ecosystem, targeting $250 bn in revenue by 2030 and a $420 bn addressable market by 2029·        FinTech growth is spreading beyond metros, led by Telangana’s 23x rise in startups, Tamil Nadu’s 4.8x growth, and $149 mn in investments flowing into emerging states like Rajasthan·        Funding rebounded strongly in 2025, reaching $2.2 bn by Q3, with 12 FinTech IPOs lined up, signalling growing investor confidence·        UPI continues to power India’s digital payments leadership, accounting for 49% of global real-time payments and processing 21.6 bn transactions worth ?28 lakh crore in 2025, up 26–28% YoY The report reflects SGA PR’s work across payments, lending, wealth and insurance, supporting FinTech brands through growth, regulatory change and reputation-led evolution.Highlighting the importance of the initiative, Subho Ray, President, IAMAI said: “This report is a useful attempt to capture the year’s defining shifts in the fintech ecosystem: the centrality of trust, the rise of compliance-by-design, and the growing premium on sustainable models. The PCI and the FCC are pleased to support this report by SGA PR as a contribution to informed ecosystem dialogue. We hope it helps stakeholders converge on practical pathways that strengthen India’s digital financial system secure, inclusive, and built to last.”Speaking on the launch, Rahul Jain, CEO, SGA PR, said: “For FinTech brands today, growth is no longer just about acquisition and scale, it is about trust, transparency and credibility. This report reflects how communications and brand strategy must evolve in a regulated environment. Along with other reports we have launched, and several more planned this year, this drive is part of SGA PR’s commitment to building long-term, insight-led thought leadership for the industry.”Launching the report at the IAMAI India Digital Summit underscores SGA PR’s intent to engage directly with industry leaders, marketers and platform builders, and to place communications and brand trust at the centre of ecosystem-level conversations.With the Annual FinTech Report 2025, and a growing pipeline of proprietary research initiatives, SGA PR reinforces its positioning as a communications consulting firm that goes beyond storytelling, actively adding value through research, strategic insight and industry participation.