Edelman has appointed Pooja Rawat as its chief strategy officer for the Asia Pacific region. She joins the communications firm from MullenLowe Lintas and will be based in Mumbai.Rawat brings 18 years of experience in brand strategy across India, Southeast Asia, Central Asia and China. Over her career, she has worked on brands such as Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim and Lifebuoy.At Edelman, she will focus on strengthening the firm’s strategic capabilities across the region and working with teams to support clients in diverse markets. The company stated that her appointment aligns with its ongoing efforts to enhance strategic consulting and reinforce its regional leadership.