Sam's Club, a leading membership-only warehouse club owned by Walmart, has selected MMC as its consumer public relations agency of record. In this role, MMC will spearhead all consumer-focused PR initiatives for the brand, including its Member's Mark private label and its extensive product offerings both in-store and online.The appointment marks a strategic shift for Sam's Club, which previously handled consumer PR in-house. MMC's deep expertise in consumer marketing and its proven track record in the retail industry will be instrumental in elevating Sam's Club's brand image and driving consumer engagement.Hotwire, which was brought on board in December 2023 to manage corporate media relations and executive thought leadership, will continue to support Sam's Club in these areas.This agency consolidation reflects Sam's Club's commitment to streamlining its communications strategy and maximizing its impact."MMC's human-centric approach to communication aligns perfectly with our goals. We are confident that their creative thinking will help us showcase the quality, value, and convenience that Sam's Club brings to communities nationwide, alongside our Member’s Mark brand," said Amy Sarosiek, VP of corporate communications, Sam's Club.  (Image credit: corporate.walmart.com)