Hyundai Malaysia has appointed Mad Hat Asia as its public relations and communications agency on a 12-month retainer from May 2025 to April 2026. The appointment, made via Innocean Worldwide Malaysia, covers a broad range of responsibilities including strategic media relations, content development, press office management, support for product launches, and the execution of media events. The agency?ÇÖs remit spans both brand and product communications, aiming to ensure consistent and culturally relevant storytelling throughout the year. Mad Hat Asia shared on LinkedIn that the collaboration officially began in May, with the agency already supporting Hyundai?ÇÖs brand and product campaigns. The focus is on building strong media relations and driving engagement through lifestyle- and culture-driven activations, aligning the Hyundai brand with the aspirations of modern Malaysian car buyers. ?Ç£Our work encompasses everything from strategic press office functions to key model launches. While the category is automotive, our approach is lifestyle-oriented to connect Hyundai more meaningfully with discerning customers,?Ç¥ the agency stated.Over the next six months, Mad Hat Asia will support Hyundai Malaysia through significant media engagement efforts, including a major product launch, and continue building the brand's presence through thought leadership narratives and media office functions. Rubini Maruthian, country lead for Malaysia at Mad Hat Asia, called the win an exciting milestone. ?Ç£Hyundai is a brand that pushes boundaries in innovation and design. We?ÇÖre proud to partner with Innocean to tell stories that reflect Hyundai?ÇÖs evolving presence and impact in Malaysia,?Ç¥ she said.