Interpublic Group agency Golin recently appointed Jeff Beringer as the company’s first-ever Chief AI Officer (CAIO). This newly created, focused leadership role underscores Golin’s commitment to integrating artificial intelligence (AI) across all aspects of its business operations and client services. The position is effective immediately and reports to Gary Rudnick, Chief Operating Officer, Golin.As CAIO, Beringer will architect and accelerate the implementation of a comprehensive, multi-year strategy to modernize the agency for the AI age. His responsibilities will include driving AI innovation, upskilling Golin’s workforce, and helping design future AI-driven client service models that solidify the agency’s competitive edge. He will also collaborate with IPG to leverage unique Interpublic assets, technologies and strategic partnerships for the benefit of Golin’s teams and clients.“Artificial Intelligence is transforming the way we work, communicate, and create,” said Matt Neale, CEO, Golin. “By appointing Jeff as our Chief AI Officer and embarking on an ambitious AI transformation plan, our clear goal is for Golin to be the first fully AI-integrated global PR agency, focused on delivering best-in-class, future-forward solutions that drive superior results for our clients.”A 20-year Golin veteran, Beringer has a proven track record of leveraging technology to redefine how marketing and communications work gets done. Throughout his career, he has spearheaded numerous initiatives that optimized operations, enhanced client services, and fostered innovation at global agencies. His focus has led to industry distinctions, including recognition as one of PRovoke Media’s 2023 Innovator 25, and a 40 Under 40 honoree by PRWeek in 2013.“Our founder Al Golin always said, ‘fix it before it breaks’—get a ahead of change rather than be disrupted by it. In 2010, this pioneering ambition gave our agency the courage and permission to restructure the traditional agency model from a hierarchy of generalists to communities of specialists under our G4 model,” said Rudnick. “That same forward-thinking spirit will drive AI integration across our organisation now. Jeff’s expertise will ensure a seamless adoption of AI capabilities that empower and equip our teams worldwide to operate at the cutting edge.”Beringer previously served as Golin’s Global President, Digital. As an early leader in digital PR, his foresight and strategic execution helped the firm navigate and thrive in the rise of social media, take its first steps with influencer marketing, and harness the power of data to earn coverage and drive conversations with The Bridge, Golin’s award-winning real-time engagement network. Recently, Jeff has been at the center of the introduction of AI-powered innovations and tools to uplevel Golin’s approach to content testing, campaign and reputation measurement, influencer identification and impact, and misinformation detection.“After two decades at Golin, I’m honored to work alongside our global teams to help drive the agency’s next transformation,” said Beringer. “Golin’s entrepreneurial culture, unique IP and collaborative client partnerships create the perfect conditions to thoughtfully implement AI for the benefit of our people and clients.”Beringer will continue to serve as a strategic advisor to Golin’s mature digital practice and its seasoned global digital leadership team. The award-winning group delivers a variety of services to clients spanning social strategy, content and campaigns, influencers, community engagement, paid media and analytics – all of which will benefit from the agency’s AI evolution.