The German government has engaged Cornerstone Government Affairs to craft a communications strategy aimed at strengthening political and economic ties with the United States.This initiative will focus on four key states: Nevada, Arizona, Utah, and Oklahoma.Cornerstone's contract mandates a comprehensive review of existing German Embassy key messages, pinpointing those most relevant to the target audience. The firm will also identify potential communication pitfalls and sensitive topics to be avoided in specific contexts.A crucial aspect of the project will involve identifying key media outlets and journalists influential among political and business leaders in the chosen states. Cornerstone will then advise on effective engagement strategies with these media figures.The firm will also recommend suitable partners for collaborative events, such as panel discussions and fireside chats. Additionally, Cornerstone will suggest individuals qualified to author op-eds and letters-to-the-editor to further promote German-US cooperation.This project, which commenced this month, is being undertaken on behalf of the German Information Center and carries a budget of $40,000.