The German government has engaged Cornerstone Government Affairs to craft a communications strategy aimed at strengthening political and economic ties with the United States.This initiative will focus on four key states: Nevada, Arizona, Utah, and Oklahoma.Cornerstone's contract mandates a comprehensive review of existing German Embassy key messages, pinpointing those most relevant to the target audience. The firm will also identify potential communication pitfalls and sensitive topics to be avoided in specific contexts.A crucial aspect of the project will involve identifying key media outlets and journalists influential among political and business leaders in the chosen states. Cornerstone will then advise on effective engagement strategies with these media figures.The firm will also recommend suitable partners for collaborative events, such as panel discussions and fireside chats. Additionally, Cornerstone will suggest individuals qualified to author op-eds and letters-to-the-editor to further promote German-US cooperation.This project, which commenced this month, is being undertaken on behalf of the German Information Center and carries a budget of $40,000.

Dawn Tappy has joined Mayo Clinic as the new Chief Communications Officer (CCO), marking a significant step in her career within the healthcare industry. Tappy expressed her excitement and dedication to serving Mayo Clinic, an organization known globally for its innovative health solutions and transformative healthcare practices. Her appointment reflects Mayo Clinic's ongoing commitment to excellence and leadership in healthcare.Tappy's extensive experience includes 13 years at Humana, where she held various roles and most recently served as the Chief of Staff to Chief Administrative Officer Tim Huval, with additional support for CEO Bruce Broussard. Her responsibilities at Humana encompassed delivering strategic planning guidance, executive communications, and business intelligence for key initiatives and recurring business processes.At Mayo Clinic, Tappy's role as CCO will involve leading the communications department alongside the medical director, Halena Gazelka, who has decided to return to a more active role in patient care. Gazelka, who previously held the CCO position, expressed gratitude for her time in the role and looks forward to collaborating with Tappy in her new capacity.Mayo Clinic, a nonprofit organization renowned for its dedication to clinical innovation, education, and research, continues to uphold its mission of providing compassionate care and expertise to patients worldwide. With major campuses in Arizona, Florida, and Minnesota, Mayo Clinic serves over 1.3 million patients annually from more than 130 countries, embodying its commitment to healing and healthcare excellence.