Havas N.V., the global communications powerhouse, has announced robust financial results for 2024 and unveiled an ambitious strategic roadmap for sustained growth, prominently featuring significant investments in artificial intelligence. During its Annual General Meeting held on May 28, 2025, the company characterized 2024 as a "historic year of change," marked by a redefined strategic direction, substantial organizational expansion, key acquisitions, and the deep integration of AI across its operations.2024: A Foundation for Future Growth Amidst TransformationIn a year of strategic realignment, Havas achieved net revenues of ?é¼2.736 billion, reflecting a 1.5% year-over-year increase. Adjusted EBIT saw a healthy rise to ?é¼338 million, up 3.4% from the previous year, aligning with the group?ÇÖs guidance targets despite a marginal organic revenue decline of -0.8%. Key financial indicators underscore the group's solid performance: an adjusted EBIT margin of 12.4% (+30bps), an impressive free cash-flow conversion of 86%, and a net cash position of ?é¼211 million after an exceptional dividend payout.The year also saw the successful implementation of Havas?ÇÖ new "Converged Strategy," designed to foster deeper collaboration across its global creative, media, and health networks. This strategic pivot positions Havas as "the strongest challenger in a reconfiguring market," emphasizing agility, client proximity, and an entrepreneurial spirit.Global Acclaim and Enhanced Operational DepthWith a formidable presence in over 100 markets and a workforce of 23,000, Havas significantly strengthened its operational depth in 2024. The group received widespread industry recognition, with BETC ranking 1 in the WARC Creative 100, Havas Media Network securing the 1 spot in Europe and LATAM by RECMA, and both Havas India and Havas Health Network being certified as Great Places to Work?«. Overall, Havas agencies garnered an impressive 1,575 awards in 2024, reflecting strong performances across its media, creative, and health divisions.Aggressive Expansion Fuels Strategic CapabilitiesHavas pursued an assertive acquisition strategy in 2024, completing six strategic bolt-on acquisitions across the UK, France, Middle East, and Australia. This momentum continued into early 2025 with additional acquisitions in Spain, North America, and Latin America. These strategic moves are designed to deepen Havas?ÇÖ expertise in high-growth areas such as data, social media, B2B marketing, e-commerce, sports marketing, retail media, and creative services, reinforcing its unified "content-at-scale" network.AI at the Core: A ?é¼400 Million Investment in the FutureArtificial intelligence is now central to Havas?ÇÖ operational and client strategies. The company confirmed a substantial ?é¼400 million investment planned between 2024 and 2027 dedicated to enhancing its AI and tech infrastructure. Its specialized platform, Havas.AI, offers a comprehensive suite of services, including consulting, proprietary tools, and AI-driven delivery solutions, underpinning agency operations to streamline workflows, elevate creativity, and maximize client impact.Strategic Talent Acquisition and Leadership ReinforcementA pivotal element of Havas' transformation has been the influx of senior talent from major global competitors, including WPP, Publicis, Dentsu, and Pfizer. Throughout 2024 and 2025, several key leadership positions were filled across strategy, technology, client experience, and media operations. Notably, Fran?ºois Laroze expanded his role to Chief Financial Officer and Chief Operating Officer, and Dan Hagen was appointed Global Chief Data & Technology Officer, signaling Havas?ÇÖ commitment to integrating strategy, finance, and digital operations globally.Optimistic Outlook for 2025 and BeyondLooking ahead, Havas projects organic revenue growth to exceed 2% in 2025, with an adjusted EBIT margin anticipated to be in the range of 12.5% to 13.5%. The company reaffirmed its mid-term EBIT margin target of 14?Çô15% by 2028 and a stable dividend payout ratio around 40%.Strategic priorities for the coming year include scaling customer experience capabilities, particularly in the U.S., expanding its brand, design, and advisory networks, growing its digital and entertainment services portfolio, and accelerating content-at-scale solutions globally. Havas?ÇÖ integrated model, combining creativity, data, and media, is strategically positioned to capitalize on secular growth trends in digital transformation, retail, and content personalization.

Havas Health Network has launched its newest office, Havas Life Middle East, further expanding the Havas Life group of agencies and reinforcing its commitment to delivering world-class healthcare advertising and strategic communications in the MENA region. With a mission to inspire ideas and improve lives, Havas Life Middle East aligns with the global vision of Havas Life as the leading powerhouse of Havas Health. This expansion underscores Havas Life's dedication to delivering reach, strength, and speed while addressing the evolving needs of the world through impactful storytelling aimed at improving health outcomes.Leading the Middle East office as Business Director is Carlo Nakhle, a seasoned expert with years of experience in the healthcare advertising industry. Carlo brings a wealth of expertise in managing multinational accounts across therapeutic areas, including Diabetes, Oncology, COPD, Asthma, Dermatology, and Weight Management. His track record of success working with leading pharmaceutical companies positions him as an invaluable asset to spearhead the agency's operations out of Dubai."This launch underscores our commitment to expanding Havas Life's footprint in regions where healthcare innovation is thriving?Çöand where our clients are rapidly investing in multi-country growth across the Middle East," stated Charles Houdoux, CEO ?Çô APAC & LATAM of Havas Health Network. "With Carlo's leadership and our team's expertise, we're poised to deliver creative solutions that truly transform how healthcare brands connect with their audiences."Havas Life Middle East will offer a comprehensive suite of services, including strategic brand planning, creative development, digital health innovation, multichannel marketing, patient engagement, and disease awareness campaigns.'The agency's launch aligns with Middle East's vision to become a global hub for healthcare innovation and excellence. By combining local insights with Havas Life's global expertise, the Middle East Village is well positioned to become a key player in the region's healthcare advertising landscape."The Middle East is a dynamic hub for healthcare innovation and growth, making it the perfect location for Havas Life's newest office to serve our clients around the region," shared Carlo Nakhle, Business Director, Havas Life Middle East. "Our goal is to create campaigns that not only resonate with healthcare professionals but also empower patients and communities across the region. I am thrilled to lead this venture and collaborate with our talented team to make a meaningful impact."The launch of Havas Life Middle East represents more than just a geographic expansion?Çöit reflects our belief in the region's immense potential to shape the future of healthcare. With thriving innovation ecosystems across the Saudi Arabia, Egypt, and UAE, we're excited to bring our integrated approach to health communications to clients and communities throughout the Middle East," said Dany Naaman, CEO, Havas Middle East. "This is a pivotal step in strengthening our regional impact and delivering work that truly makes a difference in people's lives."(Image: In order left to right: Dana Tahir, CEO HAVAS Red Middle East, Carlo Nakhle, Business Director Havas Life Middle East, Dany Naaman, CEO Havas Middle East, Fabio Silveira, Managing Director Havas Creative Middle East, Charles Houdoux, CEO - APAC & LATAM of Havas Health Network.)

Havas Health Network has launched Havas Life Bangkok, expanding its healthcare communications expertise in Thailand and solidifying its presence in the Asia-Pacific region.Leading the agency is Apichaya Hiranphoonyaphreeda, appointed as Business Director. Havas Life Bangkok will focus on helping healthcare brands build stronger connections with patients and healthcare professionals by delivering innovative and integrated communication solutions.The expansion reflects Havas Health Network's commitment to advancing its healthcare communications capabilities across the region. With clients like GSK and Sanofi already on board, Havas Life Bangkok is poised to contribute significantly to their marketing campaigns.Charles Houdoux, CEO of APAC and LATAM at Havas Health Network, stated: "The increasing demand for innovative healthcare solutions necessitates optimized content performance across the entire customer journey. Our ability to anticipate and fulfill our clients' evolving needs requires continuous adaptation and collaboration. Southeast Asia presents a vital growth market, and expanding into Thailand, a market brimming with potential, empowers us to deliver transformative solutions that future-proof our clients' businesses."Jini Mathai, Regional Business Head of SEA at Havas Health Network, added: "Our expansion into Thailand reaffirms our dedication to providing the 'One Havas Experience.' This new addition strengthens our regional network of fully-owned agencies, underpinned by a robust governance model. This translates to a seamless and cohesive experience for our clients across the region, leveraging both global insights and local expertise to deliver impactful, culturally relevant solutions."Aga Giedroyc, CEO of Havas Thailand, said: "The addition of Havas Life Bangkok enhances our service offerings, enabling us to effectively address the unique needs of healthcare clients in Thailand. This milestone unlocks new avenues for us to deliver value-driven strategies and make a meaningful impact on the Thai healthcare landscape."Giedroyc further emphasized Apichaya Hiranphoonyaphreeda's qualifications, stating, "Apichaya's extensive experience in advertising and communications, combined with her medical background and successful track record in leading campaigns for global healthcare giants, instills confidence in her ability to guide Havas Life Bangkok towards growth and success."