Havas N.V., the global communications powerhouse, has announced robust financial results for 2024 and unveiled an ambitious strategic roadmap for sustained growth, prominently featuring significant investments in artificial intelligence. During its Annual General Meeting held on May 28, 2025, the company characterized 2024 as a "historic year of change," marked by a redefined strategic direction, substantial organizational expansion, key acquisitions, and the deep integration of AI across its operations.2024: A Foundation for Future Growth Amidst TransformationIn a year of strategic realignment, Havas achieved net revenues of ?é¼2.736 billion, reflecting a 1.5% year-over-year increase. Adjusted EBIT saw a healthy rise to ?é¼338 million, up 3.4% from the previous year, aligning with the group?ÇÖs guidance targets despite a marginal organic revenue decline of -0.8%. Key financial indicators underscore the group's solid performance: an adjusted EBIT margin of 12.4% (+30bps), an impressive free cash-flow conversion of 86%, and a net cash position of ?é¼211 million after an exceptional dividend payout.The year also saw the successful implementation of Havas?ÇÖ new "Converged Strategy," designed to foster deeper collaboration across its global creative, media, and health networks. This strategic pivot positions Havas as "the strongest challenger in a reconfiguring market," emphasizing agility, client proximity, and an entrepreneurial spirit.Global Acclaim and Enhanced Operational DepthWith a formidable presence in over 100 markets and a workforce of 23,000, Havas significantly strengthened its operational depth in 2024. The group received widespread industry recognition, with BETC ranking 1 in the WARC Creative 100, Havas Media Network securing the 1 spot in Europe and LATAM by RECMA, and both Havas India and Havas Health Network being certified as Great Places to Work?«. Overall, Havas agencies garnered an impressive 1,575 awards in 2024, reflecting strong performances across its media, creative, and health divisions.Aggressive Expansion Fuels Strategic CapabilitiesHavas pursued an assertive acquisition strategy in 2024, completing six strategic bolt-on acquisitions across the UK, France, Middle East, and Australia. This momentum continued into early 2025 with additional acquisitions in Spain, North America, and Latin America. These strategic moves are designed to deepen Havas?ÇÖ expertise in high-growth areas such as data, social media, B2B marketing, e-commerce, sports marketing, retail media, and creative services, reinforcing its unified "content-at-scale" network.AI at the Core: A ?é¼400 Million Investment in the FutureArtificial intelligence is now central to Havas?ÇÖ operational and client strategies. The company confirmed a substantial ?é¼400 million investment planned between 2024 and 2027 dedicated to enhancing its AI and tech infrastructure. Its specialized platform, Havas.AI, offers a comprehensive suite of services, including consulting, proprietary tools, and AI-driven delivery solutions, underpinning agency operations to streamline workflows, elevate creativity, and maximize client impact.Strategic Talent Acquisition and Leadership ReinforcementA pivotal element of Havas' transformation has been the influx of senior talent from major global competitors, including WPP, Publicis, Dentsu, and Pfizer. Throughout 2024 and 2025, several key leadership positions were filled across strategy, technology, client experience, and media operations. Notably, Fran?ºois Laroze expanded his role to Chief Financial Officer and Chief Operating Officer, and Dan Hagen was appointed Global Chief Data & Technology Officer, signaling Havas?ÇÖ commitment to integrating strategy, finance, and digital operations globally.Optimistic Outlook for 2025 and BeyondLooking ahead, Havas projects organic revenue growth to exceed 2% in 2025, with an adjusted EBIT margin anticipated to be in the range of 12.5% to 13.5%. The company reaffirmed its mid-term EBIT margin target of 14?Çô15% by 2028 and a stable dividend payout ratio around 40%.Strategic priorities for the coming year include scaling customer experience capabilities, particularly in the U.S., expanding its brand, design, and advisory networks, growing its digital and entertainment services portfolio, and accelerating content-at-scale solutions globally. Havas?ÇÖ integrated model, combining creativity, data, and media, is strategically positioned to capitalize on secular growth trends in digital transformation, retail, and content personalization.