The King Salman Park Foundation, a key player in Riyadh's urban development, has appointed Simon Shaw as its new Chief Communications and Marketing Officer. Shaw, formerly the Chief Creative Officer at the global communications firm Burson, will lead the park's brand and marketing efforts.Shaw, who relocated to Riyadh in April 2025 for the role, brings extensive experience from his career in marketing, communications, and creative strategy. His previous positions include Global Chief Creative Strategy Officer at Hill & Knowlton and Chief Creative Officer at Burson, where he worked with major brands and corporations across the Middle East, China, the U.S., and Europe.In a LinkedIn post, Shaw expressed his enthusiasm for the new role, stating that it "is an opportunity to bring together my communications, marketing and architectural experience and play a small part in the delivery and operation of one of the most exciting and impactful projects in the capital city of Riyadh."Shaw's background also includes a degree in architecture, which he says he will leverage in his new role. He has a long history of creative leadership, having served as a speaker and judge at prestigious global events like Cannes Lions and the D&AD.The King Salman Park project, one of Riyadh's four "mega-projects," is a massive urban regeneration initiative covering 17.2 square kilometers. It is a landmark of Saudi Arabia's Vision 2030, designed to create a vibrant space for nature, culture, and community in the heart of the city.

Burson, the global communications leader purpose-built to create value for clients through reputation, has announced that Taj Reid will join the agency as Global Chief Creative Officer, effective January 8th, 2025. ?Ç£In a fragmented media landscape, with consumers of information facing an unprecedented volume of noise and clutter, brands and organizations need to reach their most important audiences not only via the right platform at the right time but also through a range of messages and experiences that earn their attention and inspire action,?Ç¥ said Corey duBrowa, Global CEO, Burson. ?Ç£Taj is an exceptional talent who understands how to reach and motivate audiences at the intersection of creative, design and technology to drive preference and build reputations for clients across industries.?Ç¥ Reid spent the last five years with Edelman, most recently as Global Chief Experience Officer and U.S. Chief Creative Officer. Before that he spent two years as Principal Creative Director at Microsoft, where he led a cross-discipline team of designers, developers and content strategists crafting digital products and community experiences for Mixed Reality. Earlier in his career he served as Vice President, Creative Director at Edelman. Reid was named to the ADWEEK 50 in 2022. ?Ç£Burson has an ambitious vision that blends the promise of technology with the unique inspiration and insight of human creativity,?Ç¥ said Reid. ?Ç£By crafting engaging experiences powered by creative, design and technology, we can build future-ready brands that resonate and connect meaningfully with people. I?ÇÖm thrilled to join Burson and help its clients create this kind of impact.?Ç¥ Simon Shaw, who had previously served as Burson?ÇÖs Global Chief Creative Officer, will leave the agency at the end of the year. ?Ç£I?ÇÖd like to thank Simon for his leadership during this past year with Burson and for the contributions he made to Hill & Knowlton over his 10 years with the firm,?Ç¥ duBrowa added. ?Ç£I wish him the very best in his future endeavors.?Ç¥