The King Salman Park Foundation, a key player in Riyadh's urban development, has appointed Simon Shaw as its new Chief Communications and Marketing Officer. Shaw, formerly the Chief Creative Officer at the global communications firm Burson, will lead the park's brand and marketing efforts.Shaw, who relocated to Riyadh in April 2025 for the role, brings extensive experience from his career in marketing, communications, and creative strategy. His previous positions include Global Chief Creative Strategy Officer at Hill & Knowlton and Chief Creative Officer at Burson, where he worked with major brands and corporations across the Middle East, China, the U.S., and Europe.In a LinkedIn post, Shaw expressed his enthusiasm for the new role, stating that it "is an opportunity to bring together my communications, marketing and architectural experience and play a small part in the delivery and operation of one of the most exciting and impactful projects in the capital city of Riyadh."Shaw's background also includes a degree in architecture, which he says he will leverage in his new role. He has a long history of creative leadership, having served as a speaker and judge at prestigious global events like Cannes Lions and the D&AD.The King Salman Park project, one of Riyadh's four "mega-projects," is a massive urban regeneration initiative covering 17.2 square kilometers. It is a landmark of Saudi Arabia's Vision 2030, designed to create a vibrant space for nature, culture, and community in the heart of the city.