India’s leading health and hygiene solutions company, Eureka Forbes Ltd has recently onboarded Concept Public Relations Ltd, one of India’s leading integrated communications consultancies, as their communications partner. As part of this strategic collaboration, Concept PR will drive Eureka Forbes' integrated communications strategy, managing the company's overall corporate and brand communications portfolio.This mandate marks a significant win for Concept PR, reinforcing its expertise in managing complex, multi-layered communications across large conglomerates and delivering integrated strategies spanning traditional PR and digital ecosystems.Under this mandate, the agency will support reputation management, strategic media relations, thought leadership, executive profiling, stakeholder engagement, and communication initiatives across Eureka Forbes' key business segments, including water purification, air purification, and vacuum-cleaning solutions.Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited, said on the collaboration, “We are pleased to onboard Concept PR as our communications partner. As we continue to strengthen our presence across categories and drive innovation-led growth, strategic communication will play a critical role in amplifying our brand story and business vision. The agency’s deep expertise in corporate reputation management and integrated communications will help us further enhance our engagement with key stakeholders and reinforce Eureka Forbes' position as a trusted household brand.”Suhas Tadas, Senior Vice President, Concept PR, added, “This is a significant and strategic mandate for us. With a strategic PR approach, we look forward to building a strong, cohesive narrative for the Group and its leadership, amplifying their vision, innovation, and market leadership across platforms.”The partnership aims to further strengthen Eureka Forbes' corporate reputation, amplify its innovation-led growth narrative, and enhance stakeholder engagement across traditional and digital media platforms.With its extensive expertise in corporate communications and brand reputation management, Concept PR will work closely with Eureka Forbes to build compelling narratives that reinforce the company's leadership position in the health and hygiene category.

Mumbai-based communications consultancy Concept PR has been appointed as the official communications partner for Arkade Developers, as the real estate company accelerates its expansion across Mumbai and adjoining growth markets.Under the mandate, Concept PR will manage Arkade Developers' integrated communications strategy, including corporate communications, media relations, leadership profiling and strategic public relations initiatives aimed at strengthening the developer's brand visibility among investors, stakeholders and homebuyers.The appointment comes at a time of significant growth for Arkade Developers, which is listed on both the BSE and the National Stock Exchange of India. Founded in 1986, the company has built a strong presence in Mumbai's residential real estate market, delivering 32 projects and housing more than 5,500 families over the past four decades.Led by Amit Jain, the developer has completed over 5.5 million sq ft of real estate development, with more than 2 million sq ft currently under construction. The company focuses primarily on premium residential projects and redevelopment opportunities across key Mumbai micro-markets, including Santacruz, Goregaon, Malad, Mulund, Bhandup and Dahisar, while expanding into emerging locations such as Thane.Arkade Developers has recently undertaken a series of strategic acquisitions to strengthen its development pipeline. Among its most notable transactions is the acquisition of the 4-acre Filmistan Studios land parcel in Goregaon West for ?360 crore. The company plans to develop an ultra-luxury residential project on the site with an estimated gross development value (GDV) of approximately ?3,500 crore.The developer has also expanded its footprint in Thane through a major land acquisition with an estimated development potential of around ?2,000 crore, reflecting its long-term growth strategy in Mumbai's suburban housing markets.The communications partnership is expected to support Arkade Developers as it scales operations and strengthens its positioning in Mumbai's competitive luxury and redevelopment-focused real estate segment.

One Health Assist, an integrated health and wellness ecosystem, with online and offline presence, with the narrative of ?Ç£Health Banao Simple?Ç¥ is proud to announce Concept PR as its officially appointed Public Relations partner and Alpha Beta Marketing Solutions LLP as its digital partner for social media strategy and performance marketing. These strategic alliances are pivotal to enhancing One Health Assist?ÇÖs brand visibility and reinforcing its innovative healthcare offerings across India.Concept PR, a leading player in India?ÇÖs PR landscape, will spearhead all communication efforts for One Health Assist, leveraging their industry expertise and extensive network to amplify the brand?ÇÖs voice. The partnership aims to help the brand foster key stakeholder relationships, driving impactful media outreach, and showcasing the groundbreaking healthcare solutions that the brand delivers to the Indian market along with conveying the brand philosophy to the consumers.Alpha Beta Marketing Solutions LLP will drive One Health Assist's digital footprint, executing engaging social media and digital campaigns to strengthen brand visibility, consumer engagement, consumer acquisition and lifetime value. Their strategic expertise will help the company connect with a broader audience, healthcare professionals, corporates and various other stakeholders while leveraging cutting-edge digital tools to communicate key health offerings through targeted digital campaigns.Davinder Bhasin, Founder of One Health Assist, said, ?Ç£We are excited to collaborate with Concept PR and Alpha Beta Marketing Solutions. In today?ÇÖs fast-evolving healthcare landscape, having strong digital and media partners is pivotal. Therefore, with these two firms onboard, we?ÇÖre confident in amplifying our digital footprint and media presence, ultimately enhancing our ability to deliver transformative healthcare solutions and convey our brand philosophy of providing reliable, innovative & accessible healthcare solutions under one roof that leads to our motto - Health Banao Simple.?Ç¥Suhas Tadas, Senior Vice President, Concept PR said, ?Ç£At Concept PR we are on the lookout for partnering companies that are seeking to change the rules of the game. One Health Assist, is one such entity that is redefining healthcare accessibility. Their commitment to making quality healthcare available to all inspires us to leverage our public relations expertise to amplify their brand visibility, ensuring their message reaches the right audiences and drives meaningful, lasting impact."Miller Khandhar & Shikha Doshi, Founders at Alpha Beta Marketing Solutions LLP, said ?Ç£We are thrilled to harness the power of social media and digital campaigns for One Health Assist in spreading their message in a way that is authentic, impactful, and aligned with their mission of making healthcare accessible to all. Also, this collaboration is an exciting opportunity for us to leverage our expertise in performance marketing. Our goal is to drive measurable results that align with their mission of delivering comprehensive healthcare solutions.?Ç¥Through these collaborations, One Health Assist aims to strengthen its position as a market leader in delivering accessible, high-quality healthcare by leveraging innovative, technology-driven solutions. By partnering with key stakeholders, OHA seeks to expand its reach, enhance consumer outcomes and set new benchmarks in healthcare affordability, accessibility and efficiency.