Mumbai-based communications consultancy Concept PR has been appointed as the official communications partner for Arkade Developers, as the real estate company accelerates its expansion across Mumbai and adjoining growth markets.Under the mandate, Concept PR will manage Arkade Developers' integrated communications strategy, including corporate communications, media relations, leadership profiling and strategic public relations initiatives aimed at strengthening the developer's brand visibility among investors, stakeholders and homebuyers.The appointment comes at a time of significant growth for Arkade Developers, which is listed on both the BSE and the National Stock Exchange of India. Founded in 1986, the company has built a strong presence in Mumbai's residential real estate market, delivering 32 projects and housing more than 5,500 families over the past four decades.Led by Amit Jain, the developer has completed over 5.5 million sq ft of real estate development, with more than 2 million sq ft currently under construction. The company focuses primarily on premium residential projects and redevelopment opportunities across key Mumbai micro-markets, including Santacruz, Goregaon, Malad, Mulund, Bhandup and Dahisar, while expanding into emerging locations such as Thane.Arkade Developers has recently undertaken a series of strategic acquisitions to strengthen its development pipeline. Among its most notable transactions is the acquisition of the 4-acre Filmistan Studios land parcel in Goregaon West for ?360 crore. The company plans to develop an ultra-luxury residential project on the site with an estimated gross development value (GDV) of approximately ?3,500 crore.The developer has also expanded its footprint in Thane through a major land acquisition with an estimated development potential of around ?2,000 crore, reflecting its long-term growth strategy in Mumbai's suburban housing markets.The communications partnership is expected to support Arkade Developers as it scales operations and strengthens its positioning in Mumbai's competitive luxury and redevelopment-focused real estate segment.