Ogilvy PR has introduced a new reputation protection service called Influence Shield to safeguard brands in the Asia Pacific region from the potential risks associated with influencer marketing. This comprehensive solution combines social media expertise, crisis management knowledge, and advanced technology to mitigate reputational threats in today's dynamic social landscape.Leading the initiative is Simon Webb, a seasoned Ogilvy PR veteran with over two decades of experience in crisis counsel. Appointed as Regional Head of Risk Management in APAC, Webb will leverage his expertise to guide brands on how to minimize risks and navigate the complexities of influencer marketing in the region's thriving creator economy.Webb, the architect behind Ogilvy's Brandshield offering, has developed a four-pronged approach to protecting brand reputations: Risk-Mapping, Readiness, Response, and Recovery. This framework will be instrumental in helping brands assess and address potential risks associated with influencer collaborations.?Ç£In the current social media environment, the reputational and commercial risk of a campaign poorly-executed can easily outweigh the opportunities. Influencer Shield shifts the calculus back in the favor of brands, helping them engage in social with confidence once again," said Webb.James Baldwin, Head of Influence for Ogilvy PR in APAC, echoed Webb's sentiments: ?Ç£Influence is no longer a luxury; it?ÇÖs a necessity to ensure we move at the speed to culture, however its essential to remember we are operating in a live environment with infinite personalities and possibilities. Influence Shield helps brands navigate the complex landscape of influencer marketing with confidence, turning potential challenges into competitive advantages."Led by experts in brand reputation and risk mitigation, Influence Shield is underpinned by behavioral science principles and powered by Ogilvy's proprietary technology stack. The service offers a comprehensive suite of solutions, including campaign risk assessment, influencer vetting, content compliance, influencer onboarding, issues mitigation, and PR planning.Influence Shield is part of Ogilvy's broader suite of influencer expertise across Asia Pacific, encompassing crisis and issues management, influencer strategy, creative ideation, influencer selection, and campaign execution. With a focus on Consumer Influence, B2B Influence, Influencer Commerce, and Creator Studio, Ogilvy's award-winning Public Relations business provides end-to-end influencer solutions to help brands thrive in the region.