Public relations giant Edelman has been tapped by Alterra Management Ltd., the UAE's newly launched $30 billion climate investment fund. Edelman will provide strategic communication services and manage events for Alterra.Building a Clean Energy FutureAlterra hit the ground running in late 2023, securing $6.5 billion in deals with major investment firms BlackRock, TPG Inc., and Brookfield Asset Management.They've also joined forces with Brookfield to launch the $5 billion Catalytic Transition Fund, which focuses on clean energy and developing clean technologies in developing nations.A Tailored PR ApproachEdelman's year-long contract includes a $45,000 monthly retainer and provides senior-level counsel to Alterra's CEO and leadership team. A dedicated Edelman staffer will be stationed full-time in Alterra's Abu Dhabi office, offering strong English writing skills, investment industry knowledge, and ideally fluency in both English and Arabic. A background in sustainability practices is a bonus.Simon Haines, managing director of Edelman Smithfield's Middle East operations, will spearhead the firm's work with Alterra.