PRCA Mena, the regional arm of the world?ÇÖs largest PR body, has launched its first-ever regional podcast, Al Sidq (Arabic for ?Çÿthe truth?ÇÖ), a platform dedicated to real and honest conversations with the most influential voices in PR, media and communication. Hosted by head of PRCA Mena and seasoned journalist, Conrad Egbert, Al Sidq goes beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry. From career-defining moments to reflections on the region?ÇÖs evolving media ecosystem, the podcast brings together decision-makers and change-drivers for frank, engaging dialogue. The debut episode features C-suite leader and communication expert Camilla D?ÇÖabo and co-founder and owner of Seven Media Gregg Fray ?Çô two of the region?ÇÖs most respected communications professionals. Their conversation explores personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. Conrad Egbert said: ?Ç£The PRCA Mena?ÇÖs new ?Çÿvodcast?ÇÖ is essentially about people, the human mind and what makes it tick. Set in a relaxed, casual setting, Al Sidq is a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region?ÇÖs narrative ?Çô their wins, their challenges and how they see the road ahead. Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective.?Ç¥  The first episode drops 15 July with new episodes released every two months.

BPG UAE (Bates PanGulf), a leading integrated marketing agency part of WPP, today announced the appointment of industry veteran Camilla d?ÇÖAbo as its new Executive Vice President of Communications & Content.D?ÇÖAbo will play a key role in driving BPG UAE?ÇÖs continued success in delivering high-impact MarCom solutions and integrated campaigns for regional clients.?Ç£Our people are our greatest asset, and we are delighted to welcome Camilla d?ÇÖAbo to Team BPG UAE,?Ç¥ said Avi Bhojani, Group CEO, BPG. ?Ç£A powerhouse of talent and a business leader with a strong track record, Camilla will undoubtedly energise our ?ÇÿCX first and Integrated by Intent?ÇÖ positioning.?Ç¥Extensive experience and proven leadershipD?ÇÖAbo brings over 25 years of expertise in the regional MarCom sector. Throughout her career, she has built and led award-winning teams, and has a proven track record of success. She has also founded and successfully managed several of the Middle East?ÇÖs leading PR agencies.In her new role, D?ÇÖAbo will oversee all aspects of BPG UAE?ÇÖs Communications and Social Content Teams. She will work closely with Darius LaBelle, President BPG UAE, and other members of BPG?ÇÖs Group ExCo.?Ç£Having followed BPG?ÇÖs success story over the past four decades, I am thrilled to be joining at the helm driving the integration of communications and content into the next chapter of BPG 3.0,?Ç¥ said Camilla d?ÇÖAbo, EVP Comms & Content, BPG.?Ç£I believe that being part of a CX focused brand agency with multiple specialist practices is a powerful advantage in the communications sector,?Ç¥ D?ÇÖAbo added. ?Ç£I look forward to bringing innovative thinking and integrated strategies that make a real difference to the team, agency and clients.?Ç¥A strong track record of client successBPG UAE currently manages communications and content for some of the world?ÇÖs leading organizations, including KPMG, DHL Global Forwarding, Sony MEA, and Warner Bros Discovery. The agency also works with regional clients such as Al Nabooda, Trojena, and Wasl.?Ç£We are incredibly excited to welcome Camilla to BPG UAE,?Ç¥ said Darius Labelle, President, BPG UAE. ?Ç£Her experience perfectly aligns with our vision for the future. Camilla?ÇÖs deep understanding of the regional MarCom landscape and our integrated capabilities will be instrumental in propelling BPG forward. Her commitment to championing sustainable and purpose-driven marketing will be a major asset to our team.?Ç¥