BPG UAE appoints Camilla d’Abo as EVP of Communications & Content

Adgully Bureau |

BPG UAE (Bates PanGulf), a leading integrated marketing agency part of WPP, today announced the appointment of industry veteran Camilla d’Abo as its new Executive Vice President of Communications & Content.

D’Abo will play a key role in driving BPG UAE’s continued success in delivering high-impact MarCom solutions and integrated campaigns for regional clients.

“Our people are our greatest asset, and we are delighted to welcome Camilla d’Abo to Team BPG UAE,” said Avi Bhojani, Group CEO, BPG. “A powerhouse of talent and a business leader with a strong track record, Camilla will undoubtedly energise our ‘CX first and Integrated by Intent’ positioning.”

Extensive experience and proven leadership

D’Abo brings over 25 years of expertise in the regional MarCom sector. Throughout her career, she has built and led award-winning teams, and has a proven track record of success. She has also founded and successfully managed several of the Middle East’s leading PR agencies.

In her new role, D’Abo will oversee all aspects of BPG UAE’s Communications and Social Content Teams. She will work closely with Darius LaBelle, President BPG UAE, and other members of BPG’s Group ExCo.

“Having followed BPG’s success story over the past four decades, I am thrilled to be joining at the helm driving the integration of communications and content into the next chapter of BPG 3.0,” said Camilla d’Abo, EVP Comms & Content, BPG.

“I believe that being part of a CX focused brand agency with multiple specialist practices is a powerful advantage in the communications sector,” D’Abo added. “I look forward to bringing innovative thinking and integrated strategies that make a real difference to the team, agency and clients.”

A strong track record of client success

BPG UAE currently manages communications and content for some of the world’s leading organizations, including KPMG, DHL Global Forwarding, Sony MEA, and Warner Bros Discovery. The agency also works with regional clients such as Al Nabooda, Trojena, and Wasl.

“We are incredibly excited to welcome Camilla to BPG UAE,” said Darius Labelle, President, BPG UAE. “Her experience perfectly aligns with our vision for the future. Camilla’s deep understanding of the regional MarCom landscape and our integrated capabilities will be instrumental in propelling BPG forward. Her commitment to championing sustainable and purpose-driven marketing will be a major asset to our team.”