Microsoft has appointed Vero to spearhead its public relations strategy for artificial intelligence (AI) in the Philippines, aiming to drive greater adoption of its AI technologies in the region.Research conducted by Microsoft reveals that 86% of Filipino knowledge workers are already utilizing AI, presenting a significant opportunity for the company to promote its own AI tools in the market. As part of this effort, Vero will focus on promoting Microsoft Copilot, highlighting its capabilities in streamlining workflows and enhancing decision-making processes.Vero will promote Microsoft's AI solutions through media roundtables, influencer partnerships, and professional workshops. Additionally, Vero will support Microsoft's public sector collaborations, establishing the company as a trusted partner and contributing to policy development for long-term economic and environmental benefits.?Ç£About 40% of our teams across Southeast Asia are already utilising Microsoft Copilot, and we have seen increased productivity and creativity. We believe Microsoft?ÇÖs technological power and influence will significantly enhance the Filipino workforce?ÇÖs capabilities, preparing them for a future shaped by digital advancements,?Ç¥ says Raphael Lachkar, COO, Vero.  This partnership builds on Vero's experience in the Filipino market, where it has previously led research on attitudes toward AI education and knowledge sharing.