Singapore-based public relations agency SW Strategies has promoted Danial Halim to Regional PR Consultant. Based in Kuala Lumpur, Malaysia, Halim will play a crucial role in expanding the firm's reach across key Southeast Asian markets, spearheading strategic outreach initiatives.This promotion underscores SW Strategies' commitment to regional growth. Over the past year, the agency has significantly expanded its presence throughout Southeast Asia, establishing a strong foothold with full-time employees in major markets including Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, and Ho Chi Minh City. This strategic expansion, coupled with a growing network of regional experts, positions SW Strategies to effectively serve clients across diverse sectors.Halim brings valuable expertise to this role, contributing to the agency's success in serving clients across a wide spectrum, including technology, property, hospitality, esports, and non-profit organizations.

SW Strategies, a public relations and strategic communications firm with client interests in Southeast Asia, has announced the appointment of Anh Thu Lai as its first full-time public relations hire in Vietnam. Based out of Ho Chi Minh City, Anh began her role on 2 January 2025.Anh?ÇÖs role will support SW Strategies?ÇÖ outreach demands in the Vietnamese market for clients while expanding the company?ÇÖs services to clients across the region and her appointment will help meet SW Strategies?ÇÖ client demands in Vietnam, contributing to the company?ÇÖs goals of delivering impactful communications advisory and support throughout the ASEAN region.Anh began her career in communications with a focus on public relations, content development, and media relations. She has a proven track record in creating and executing PR strategies, organising events, and managing social media platforms.Her expertise includes content creation, campaign optimisation and a knowledge of the Vietnamese media landscape. She holds a degree in Media & Communications from Victoria University of Wellington.?Ç£I am excited to be able to join a team of experts based within Southeast Asia. Working beyond borders for our clients with my team-mates who are all in major markets within the region is truly significant as I develop my skills as a PR practitioner,?Ç¥ said Anh.Over the last 12 months, SW Strategies has significantly expanded its presence throughout Southeast Asia, with full-time colleagues now based in Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok and now in Ho Chi Minh City.The firm is servicing clients in multiple sectors which include tech, property, hospitality, esports, non-profits among others.?Ç£There has been a spike in demand for media outreach and public relations support within Southeast Asia,?Ç¥ said SW Strategies Managing Director Jose Raymond.?Ç£Anh Thu Lai?ÇÖs addition to our team further emphasises our commitment to delivering exceptional PR and strategic communications services while solidifying our presence in the regional market.?Ç¥