OceanX, a leading global ocean exploration nonprofit, has chosen Hoffman Agency as its global public relations firm as it embarks on a multi-year exploration of Southeast Asia.Following a competitive RFP process, Hoffman secured the Southeast Asian mandate. The partnership has since expanded to the United States and the United Kingdom, supporting the global launch of the OCEANXPLORERS docuseries, a collaborative effort between OceanX, National Geographic, BBC Natural History Unit, and Lightstorm Earth.In Southeast Asia, Hoffman's teams in Singapore and Indonesia are working closely with OceanX to elevate the organisation's brand visibility and highlight its significant contributions to ocean science, education, and conservation. The scope of the engagement includes media strategy, partner and government communications, event management, and social media and digital marketing counsel, with plans to extend these services to additional markets in the region.Founded by Bridgewater Associates investors Mark Dalio and Ray Dalio, OceanX is committed to combining science, technology, and media to explore the oceans, raise awareness about their importance, and support ocean research initiatives for scientists, academic institutions, media companies, and philanthropic partners.(Image by Susann Mielke from Pixabay, for representation purpose only)

Dominique Rose Van-Winther has decided to leave the Hoffman Agency, where she served as the Asia-Pacific Managing Director since November. Her departure comes six months after taking over from Caroline Hsu, who was promoted to the position of Chief Global Officer within the agency. Caroline Hsu confirmed Van-Winther's decision to pursue her passion in AI and next-generation technology, citing her contributions of energy, fresh ideas, and new perspectives to the tech-focused agency. Hsu will now resume her role as the primary lead for Asia-Pacific while retaining her position as Chief Global Officer. The agency is currently evaluating its options regarding the MD position. Van-Winther, who previously spent over a decade at Weber Shandwick in Asia-Pacific and later ran her consultancy focusing on AI and new technologies, expressed her dedication to the next-gen tech space. She emphasized her focus on deep tech, VC, AI, crypto, and their integration with communications, change management, and training. Reflecting on her time at Hoffman, Van-Winther expressed gratitude for the rewarding experience of working with a dedicated team and a diverse client portfolio. She acknowledged the support and understanding from Caroline and the leadership team as she transitions towards her new direction. Despite Van-Winther's departure, the Hoffman Agency remains committed to its AI initiatives through its global AI council, overseen by Asia-Pacific chief strategist Nicolas Chan.