Prosek Partners has entered into a 14-month contract worth $2.7 million to provide strategic communications and advisory services to Saudi Arabia’s Public Investment Fund (PIF), a sovereign wealth fund with assets totaling $925 billion.
Chaired by Crown Prince Mohammed bin Salman, PIF plays a pivotal role in driving Saudi Arabia’s Vision 2030, a transformative initiative aimed at diversifying the nation’s economy and modernizing various sectors.
Under the agreement, which commenced on November 5, Prosek Partners will deliver a comprehensive suite of services to enhance PIF’s global reputation. The firm will focus on international communications, stakeholder engagement, and positioning the fund’s sponsorship initiatives as impactful and sophisticated investments on the global stage.
Collaborating closely with PIF’s corporate affairs division, Prosek is tasked with crafting an integrated content strategy, conducting thorough executive media monitoring, and fostering relationships with key stakeholders. The firm will also provide advisory support for PIF’s sports sponsorships and events, offering on-ground assistance across Saudi Arabia, Europe, China, and the United States.
A key component of the engagement involves showcasing how PIF’s sponsorship activities are contributing to the growth of various sports and unlocking new opportunities within the global sporting ecosystem.
The dedicated PIF team at Prosek Partners is led by Jennifer Prosek, the firm’s founder and CEO. Supporting her are Jon Schwartz, managing director and head of sports; Diana Estupinan, managing director and head of MENA operations; and Chris Tropeano, senior vice president specializing in sports initiatives.
This partnership underscores PIF’s commitment to elevating its global presence and influence through strategic communication and sponsorship endeavors.
