Shreya Cheema has taken on a new role as Communications Manager, India at VisitBritain. The move follows a three-year stint at Outlook Traveller, where she most recently served as Associate Editor.During her time at Outlook Traveller, Cheema was involved in editorial production across print and digital platforms. Her work included commissioning and editing features, managing contributor relationships, and collaborating with tourism boards such as Germany Tourism, Tourism Australia, Spain Tourism Board, and Dubai Tourism. She also handled advertorial projects with brands including Mastercard India, Booking.com, Maruti Suzuki, and Panerai, and contributed to the relaunch of the Outlook Traveller digital platform.Before Outlook Traveller, Cheema worked across digital agencies and media organisations, including Wondrlab India, Ting, WATConsult, and Worldwide Media. Her experience spans editorial strategy, digital content, brand communication, and social media marketing.In her new role at VisitBritain, Cheema will be based in Mumbai and will oversee communications for the organisation’s India market.