SMPR, a Melbourne-based PR, events, and influencer engagement agency, has expanded into the UK market, marking a significant pivot point as it nears its 10-year anniversary in the Australian PR industry.
Founder Sophie McGrath will lead the charge, relocating to the UK while maintaining strong ties to her Australian roots. To ensure seamless support for Australian clients, Sophie will split her time between the UK and Australia, facilitating face-to-face connections.
This strategic move opens up new opportunities, broadens SMPR's network, and extends the agency's expertise to an international audience.
The agency founder Sophie McGrath said: "As we enter our 10th year, I am incredibly excited about expanding into the UK market and ready to embrace the new challenges and opportunities this region offers. The next decade holds immense promise, and I look forward to continuing our journey of growth and excellence with both our existing and new clients. Leading this expansion into the UK is possible thanks to the unwavering support of my brilliant team back home. Their dedication and expertise ensure that our clients continue to receive exceptional service, allowing me to confidently drive our growth in new markets."
