Bud Communications strengthens APAC presence with Australian expansion

Adgully Bureau |

Bud Communications, a PR and content agency, has set up shop in Australia to strengthen its regional capabilities across Asia Pacific (APAC). The agency will focus on providing both strategic public relations and content creation services, designed to maximize the impact of earned, owned, and paid media channels to help businesses expand their audience reach.

Leading the Australian charge is Richie Kenzie, who has been appointed as the country manager for Bud Communications. Kenzie brings a wealth of experience from senior editorial and strategic roles at major publishers and content agencies. He's tasked with spearheading Bud's growth in Australia and driving success for clients in the region.

"We're entering the Australian market with a clear vision and unwavering commitment to our core values: creativity, integrity, and collaboration," said Kenzie. "Australia is a breeding ground for innovative and dynamic brands, and we're thrilled to partner with them to amplify their stories and achieve exceptional results."

Oliver Budgen, founder and CEO of Bud Communications, emphasized the strategic importance of Australia: "Our core mission is to empower founders, leaders, and visionaries who are transforming industries or creating entirely new ones. Australia has always been a key market for our existing clients, so opening an office here feels like a natural and significant step."

Since its launch in Singapore in 2020, Bud Communications has established itself as a go-to agency for challenger brands seeking to make a splash. This expansion into Australia builds upon their existing presence in Singapore, Indonesia, the Philippines, and Malaysia, where they have a team of 15.

The agency has also been bolstering its leadership team. Last September, Patricia Malay joined as Client Services Director and Urvashi Raizada as Content Director, both based in Singapore and reporting directly to Budgen. These appointments further solidify Bud Communications' commitment to growth across APAC.

Previously, Malay served as Deputy Managing Director at BCW Global, where she oversaw new business development and client acquisition. She also held various leadership roles at FleishmanHillard, including Global Director for Diversity, Equity & Inclusion.