Banijay Asia and Endemol Shine India have appointed Himalee Shah as Head – Public Relations & Communications. In her new role, Shah will lead the public relations and communications mandate for both organisations, working across their scripted productions, unscripted formats and reality television properties.
Shah joins the organisations after an over seven-year stint at Prime Video and Amazon MGM Studios, where she worked across publicity and communications for Indian original titles. Her experience includes leading international publicity and shaping communications strategies for local original content.
At Prime Video, she held multiple positions, including International Publicity Lead and PR Manager – Indian Originals, PR Manager and PR Specialist. Her work involved publicity and communications for the platform's Indian original content slate.
Shah brings extensive experience in entertainment publicity, strategic communications and media relations. Before Prime Video, she was associated with The Walt Disney Company India as Associate Manager – PR and Communication, where she managed publicity and corporate communications for Disney and its brands.
Her experience also includes stints at IdeateLabs as Associate Director – PR and Marketing, Communicate India as Senior Account Director, Weber Shandwick as Senior Consultant and EveryMedia Entertainment Marketing as Manager – Public Relations. She has also worked with id8 media solutions, Nine Winds Media and Imagesmiths.
During her career, Shah has worked on publicity campaigns for several entertainment properties, including Dangal, The Jungle Book, Moana, Black Panther, Avengers: Infinity War, Coco and Star Wars: The Last Jedi.
Announcing her new role, Shah expressed excitement about joining Banijay Asia and Endemol Shine India at a time when Indian entertainment is evolving and reaching audiences across India and beyond. She also highlighted the opportunity to work on the stories behind the organisations' unscripted and reality television formats and scripted productions.
