Grace Eid has been appointed account director at Weber Shandwick in Dubai, moving up from her previous role as senior account manager at the communications agency.
Eid has been with Weber Shandwick for over three years, working on media relations, strategic communications and client visibility in the technology sector. Her work has included developing story angles and securing media coverage for e& Group CEO Hatem Dowdier and other senior executives, as well as conducting media training for employees and C-suite leaders.
Before joining Weber Shandwick, Eid worked as marketing manager at Gargash Group in the UAE. During her tenure, she worked on the group's website, communications and marketing strategy for its collaboration with Binance, and projects including a Mercedes-Benz 50th anniversary coffee table book.
Eid also served as senior account manager at APCO, where she managed communications for the UAE Space Agency. Her work included public relations, social media and strategic communications, as well as initiatives associated with Space Week at Expo 2020 and the International Astronautical Congress in the UAE.
Earlier in her career, Eid held digital media roles at DMS, a member of the Choueiri Group, and Choueiri Group's Digital Media Services division. She also worked at Dubai World Trade Centre as an assistant manager.
Her experience spans corporate communications, media relations, digital advertising, marketing strategy and event management.
