Banijay Asia and Endemol Shine India have appointed Himalee Shah as Head – Public Relations & Communications. In her new role, Shah will lead the public relations and communications mandate for both organisations, working across their scripted productions, unscripted formats and reality television properties.Shah joins the organisations after an over seven-year stint at Prime Video and Amazon MGM Studios, where she worked across publicity and communications for Indian original titles. Her experience includes leading international publicity and shaping communications strategies for local original content.At Prime Video, she held multiple positions, including International Publicity Lead and PR Manager – Indian Originals, PR Manager and PR Specialist. Her work involved publicity and communications for the platform's Indian original content slate.Shah brings extensive experience in entertainment publicity, strategic communications and media relations. Before Prime Video, she was associated with The Walt Disney Company India as Associate Manager – PR and Communication, where she managed publicity and corporate communications for Disney and its brands.Her experience also includes stints at IdeateLabs as Associate Director – PR and Marketing, Communicate India as Senior Account Director, Weber Shandwick as Senior Consultant and EveryMedia Entertainment Marketing as Manager – Public Relations. She has also worked with id8 media solutions, Nine Winds Media and Imagesmiths.During her career, Shah has worked on publicity campaigns for several entertainment properties, including Dangal, The Jungle Book, Moana, Black Panther, Avengers: Infinity War, Coco and Star Wars: The Last Jedi.Announcing her new role, Shah expressed excitement about joining Banijay Asia and Endemol Shine India at a time when Indian entertainment is evolving and reaching audiences across India and beyond. She also highlighted the opportunity to work on the stories behind the organisations' unscripted and reality television formats and scripted productions.

Himalee Shah has joined Banijay Asia and Endemol Shine India as Head of Public Relations and Communications, following more than seven years at Prime Video.Shah announced the move in a LinkedIn post, describing it as the start of a new chapter after her stint at the streaming platform, where she led international publicity and helped shape communications strategy for local original titles.“I'm excited to join Banijay Asia and Endemol Shine India at a time when Indian entertainment is evolving rapidly and reaching audiences across India and beyond,” Shah said.In her new role, she will lead PR and communications for the two production companies, helping tell the stories behind their unscripted and reality formats as well as scripted productions.Before joining Banijay Asia and Endemol Shine India, Shah spent more than seven years at Prime Video. Her previous experience also includes roles with The Walt Disney Company India and Weber Shandwick.Shah said her time at Prime Video had given her valuable experience in “storytelling, scale, and what it takes to bring great content to audiences”, lessons she will take into her new role.Her move comes as India's content production business continues to evolve alongside the rapid expansion of streaming platforms and the growing international reach of Indian entertainment. Banijay Asia and Endemol Shine India are behind a range of scripted and unscripted productions, including major reality and entertainment formats adapted for Indian audiences.The appointment brings a communications executive with deep experience in the streaming and entertainment sector into Banijay's Indian production businesses as the companies continue to operate across the country's growing scripted and unscripted content market.