Boomerang Collaborations named PR partner for VinFast India

Boomerang Collaborations, a leading media buying, PR and advertising agency, has been appointed as the Public Relations (PR) partner for VinFast India in collaboration with Velocity Fintrust.

As part of the mandate, Boomerang Collaborations will spearhead VinFast India’s PR and media communications, with a focus on strengthening brand visibility, driving awareness and establishing a strong presence for the global EV brand in the Indian market.

The mandate will encompass strategic media outreach, press relations, brand storytelling, product communication, thought leadership, influencer engagement and communication around VinFast’s key launches, initiatives and milestones in India. Through an integrated PR approach, Boomerang Collaborations aims to position VinFast as a progressive, technology-driven and globally experienced electric vehicle brand among Indian consumers and industry stakeholders.

Shrey Goel, Director, Boomerang Collaborations said, “We are delighted to partner with VinFast at an exciting time as the brand strengthens its presence in the Indian market. VinFast brings global EV expertise, innovative technology and a fresh perspective to India’s rapidly evolving electric mobility landscape. Through this mandate, our aim is to build strong brand visibility, create meaningful conversations and establish VinFast as a credible and aspirational EV brand in India. We look forward to delivering impactful PR campaigns that connect the brand with consumers, media and the wider automotive ecosystem.”

Vikas Bohra, Vice President (VP), Velocity Fintrust said, “We are delighted to partner with Boomerang Collaborations at an exciting time as the brand strengthens its presence in the Indian market. VinFast brings global EV expertise, innovative technology and a fresh perspective to India’s rapidly evolving electric mobility landscape. Through this mandate, our aim is to build strong brand visibility, create meaningful conversations and establish VinFast as a credible and aspirational EV brand in India. We look forward to delivering impactful PR campaigns that connect the brand with consumers, media and the wider automotive ecosystem.”

The partnership will leverage Boomerang Collaborations’ expertise across PR, media relations, mainstream media advertising, digital communications, influencer marketing and event-led brand engagement to create a consistent and high-impact communication strategy for VinFast India.

The association marks another significant addition to Boomerang Collaborations growing portfolio of automotive, corporate and industry-focused communication mandates.