Global communications, data and marketing company DEKUPLE Group has entered the Middle East through a strategic partnership with communications veterans Hubert Boulos and Ramsey Naja, launching Das Kapital Dekuple Group, a communications consulting agency based in Abu Dhabi and Dubai.
Majority-owned by DEKUPLE Group with a 51% stake, the new venture aims to become a leading marketing and communications partner for brands across the Gulf region. The move marks the latest phase of DEKUPLE's international expansion strategy, building on its established presence across Europe, North America and China.
The agency will support both multinational clients seeking growth opportunities in the Middle East and regional businesses looking to strengthen their market positions. Das Kapital Dekuple Group plans to gradually expand across key Gulf markets.
Hubert Boulos, Co-Founder of Das Kapital, commented: "Marketing and communications are undergoing a profound transformation accelerated by artificial intelligence. Ramsey and I bring decades of strategic and creative experience, together with a strong reputation across the Middle East.
Joining DEKUPLE Group enables us to accelerate our development, reach a new technological milestone, and gain access to a broad range of complementary capabilities. The Group offers a powerful ecosystem of growth-driving expertise—including influencer marketing, SEO, GEO, link building, consumer insights, media, automation, social media and local marketing—as well as proprietary solutions that are leaders in their respective markets. In addition, through its consulting firm Converteo, DEKUPLE has become a major player in the field of agentic AI transformation. This partnership enables Das Kapital to evolve into a next-generation MarCom agency capable of supporting brands' growth in a rapidly changing environment."
"The strength of this region lies in its remarkable capacity to adapt. Gulf countries have navigated recent crises—from the Global Financial Crisis and the Arab Spring to the COVID pandemic—and have consistently emerged stronger. I believe this resilience will once again prove decisive in the very near future," added Ramsey Naja, Co-Founder of Das Kapital.
