Few brand-building exercises are as complex as redefining an identity after a major business transformation. Following its carve-out and subsequent public listing, Sagility, a healthcare operations and technology transformation company, embarked on a journey to sharpen its positioning, strengthen its fundamentals, and create a brand narrative that resonates across clients, talent, and investors.
Sagility builds on more than two decades of operational experience in India and the global healthcare outsourcing sector. The company focuses on AI-driven healthcare operations, revenue cycle management, member engagement, and digital transformation, helping healthcare organisations improve efficiency, compliance, and patient outcomes.
In conversation with Adgully, Dhaivat Mehta, Vice-President, Global Brand & Corporate Communications, Sagility, speaks at length about the evolution of the brand, the role of stakeholder-led brand building, how the company is balancing consistency with local relevance across global markets, and more.
In highly specialised sectors like healthcare operations, brand storytelling can often become too technical or corporate. How do you ensure communication remains accessible, engaging, and differentiated?
Our go-to-market marketing teams, many of whom are specialists in the US healthcare space, play a key role in showcasing the value we create through case studies, whitepapers, experiential events, and other initiatives.
As the corporate brand and communications team, our role is to build a strong and consistent brand foundation that supports client marketing, talent branding, investor communications, ESG initiatives, and other stakeholder engagement efforts.
Building a healthcare operations brand in today’s market requires balancing trust, innovation, and scale. How is Sagility positioning itself differently within the US healthcare ecosystem?
Sagility brings decades of healthcare operations expertise with a dedicated focus on the US healthcare market.
Our brand promise is centred on delivering value through deep domain expertise, technology and AI-led transformation, and trusted collaboration. We see ourselves as the decision intelligence and outcomes layer for healthcare operations, helping clients drive efficiency and better outcomes.
Sagility has gone through a significant transformation journey following its carve-out from a large Indian conglomerate. How would you describe the evolution of the brand identity and what were the key strategic priorities while rebuilding it as an independent global brand?
Following the carve-out nearly four years ago, we undertook a brand naming exercise in partnership with a specialised healthcare brand naming firm. While we brought decades of healthcare operations experience, we were building a new brand from the ground up. The name ‘Sagility’ emerged through a collaborative process that involved employee participation and feedback. Alongside this, we established the initial foundations of our brand design system.
After going public in November 2024 and as the brand gained visibility in the market, we recognised the need to strengthen our brand fundamentals and better articulate the value we deliver to clients, talent, and investors. This led to a comprehensive brand rejuvenation exercise in partnership with a leading brand strategy consulting firm. Through extensive conversations with clients, employees, analysts, and other stakeholders, we refined our brand promise, brand principles, core narrative, and design system.
This brand refresh involved deep engagement with clients, talent, and stakeholders across markets. How important is internal alignment when shaping an external brand narrative?
Internal alignment is critical. Our global leadership team was deeply involved throughout the process, and we engaged with the Board at multiple stages. We also brought together a representative cross-section of employees across regions and seniority levels to gather perspectives and feedback. A data-backed and future-focused approach ensured that the refreshed brand remains credible today while supporting our long-term aspirations.
The new global campaign spans markets like India, the Philippines, Jamaica, Colombia, and the US. What were some of the biggest challenges in creating a unified narrative that still feels locally relevant across geographies?
Our refreshed brand framework provides a cohesive narrative across audiences and markets. With a workforce of over 50,000 employees across five countries, strengthening our employer brand remains a key priority.
While the core narrative remains consistent globally, the brand system is designed to adapt to regional and audience-specific nuances. This allows us to remain globally consistent while staying locally relevant.
The campaign uses a mix of outdoor, digital, and social media platforms. How has the role of integrated marketing evolved for B2B and healthcare-focused brands in recent years?
We view this as a corporate brand-building initiative designed to engage key stakeholder groups, with the current phase focused on talent and investors. Media choices are guided by audience priorities and campaign objectives in each market. Outdoor delivers scale and visibility, while digital and social platforms enable targeted engagement. Together, they help us balance broad awareness with meaningful audience interaction.
