Paritee, the Oslo-based parent company of Brands2Life and Geelmuyden Kiese, has announced the UK launch of specialist advisory firm Fenton Fitzwilliam.
Fenton Fitzwilliam was established in Dublin with backing from Paritee and also operates with a small team in Brussels. The firm supports organisations working in complex and highly regulated environments, focusing on the intersection of strategic advisory, public affairs and communications.
The firm is led by CEO Moray Macdonald, who has previously held roles at Weber Shandwick and Instinctif Partners. He will continue to serve as head of public affairs at Brands2Life in London alongside this role.
In the UK, Fenton Fitzwilliam will operate within the Paritee platform, working alongside Brands2Life, Truth Consulting and RPP to provide integrated services across public affairs, communications and insight.
According to Paritee CEO Jonas Palmqvist, the UK launch reflects the company’s focus on expanding advisory capabilities in response to increasing complexity in regulation, policy and public scrutiny. The firm will focus on sectors including energy, defence, telecoms and data, infrastructure and pharmaceuticals.
