Vero has integrated Mad Hat Asia into its regional network, bringing together its strategic communications expertise with Mad Hat Asia’s creative capabilities.
The move strengthens Vero’s presence in Malaysia and expands its capabilities in Singapore. It also provides Mad Hat Asia access to Vero’s regional services, including public relations, government relations and public affairs, corporate communications, strategic planning, data analytics and research.
Mad Hat Asia adds consumer lifestyle expertise, social media capabilities and experience in working with emerging audiences to the combined network.
The integration will see Vero CEO Brian Griffin continue to lead the company’s long-term direction. Mad Hat Asia founder Rengeeta Rendava will take on a regional strategic role focused on communications strategy and capability development across the network.
The partnership also brings closer alignment between Mad Hat Asia and Vero Advocacy, the consultancy’s government relations arm in Malaysia.
According to the companies, there are no planned staff redundancies as part of the integration.
Vero reported fee income growth of 11.5% in 2025. Following the integration, the company expects revenue to reach USD 13.5 million in 2026, supported by a team of around 300 professionals across multiple markets.
Mad Hat Asia will also utilise Vero’s technology and analytics infrastructure to support insight-led communications strategies.
Both companies indicated a shared focus on integrating technology and artificial intelligence into communications while maintaining an emphasis on storytelling.
