Häagen-Dazs has appointed Day One Agency as its US consumer PR and influencer agency of record following a competitive review.
Day One Agency will work with the brand on an ongoing basis, managing earned media and influencer strategy. The remit will include campaigns tied to product launches, limited-time offerings, and the brand’s “Take Your Sweet Time” platform.
The appointment comes as Häagen-Dazs looks to evolve how it connects with younger consumers, particularly across creator-led and culturally driven channels. The brand previously worked with The Door for PR and influencer communications.
Rachel Jaiven, Head of Marketing at Häagen-Dazs, said the brand was seeking a partner with a strong understanding of the modern media landscape and the ability to deliver culturally relevant ideas. She added that Day One Agency’s perspective and connection with younger audiences aligned with the brand’s objectives.
Josh Rosenberg, CEO and co-founder of Day One Agency, said the agency will focus on engaging audiences through culture, creators and meaningful brand moments, supporting Häagen-Dazs in building relevance and impact.
