Blue Buzz, a leading PR and Communications agency, has officially won the integrated communications and public relations mandate for the upcoming edition of the Yellowstone International Film Festival (YIFF).
The festival is scheduled to take place in Mumbai from 30th November to 4th December. Under this mandate, Blue Buzz will oversee the strategic communication, media relations and digital PR, for the five-day cinematic event. The agency will focus on amplifying the festival’s vision of showcasing independent global cinema, managing red-carpet properties, handling media interactions for marquee filmmakers, and building top-of-mind recall among cinephiles and industry stakeholders in India and globally.
Commenting on the association, Tushar Tyagi, Festival Director of Yellowstone International Film Festival, said: "As we bring YIFF to Mumbai from 30th November to 4th December, we needed a robust communication partner who understands the dynamic entertainment and cultural landscape of the city. Blue Buzz stood out with their strategic clarity and passion for storytelling. We are confident that their expertise will help us take YIFF's narrative to a much wider global audience."
Neha K Bisht, Founder, Blue Buzz, added: “Independent cinema makes room for stories that deserve a wider audience. YiFF brings filmmakers and audiences together around films that challenge convention and offer fresh perspectives. We believe in what the festival stands for, and that shared belief makes this a strong partnership. We look forward to an edition that reflects the range of storytelling and the people behind it.”
The upcoming Mumbai edition of the Yellowstone International Film Festival will feature independent films across feature, documentary, and short film categories, alongside masterclasses and panel discussions featuring notable film personalities.
