Maars Communicates, one of India’s fastest-growing PR and communications agencies, has been appointed as the official communications partner for BabyOrgano, a leading Ayurvedic wellness brand for children. This announcement comes on the heels of BabyOrgano raising ?20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures with participation from Sauce.vc.
The fresh capital will fuel BabyOrgano’s expansion plans across product development, marketing, and scaling operations, with the brand targeting ?100 crore in revenue by FY27. With a community of over one million parents and an impressive 40% repeat purchase rate, BabyOrgano continues to strengthen its position as one of India’s most trusted names in holistic child wellness.
Maars Communicates, a fast-rising communications powerhouse founded by siblings Mausam Shah and Aayush Shah. Maars Communicates has rapidly established itself as a dynamic force in strategic storytelling and brand reputation building.
Mausam, a seasoned communications strategist, leads the agency’s narrative direction, while actor-entrepreneur Aayush Shah drives digital strategy and business growth. A PR agency with a robust and diverse team, Maars today manages communications for 50+ retainer clients across real estate, corporate, lifestyle, entertainment, and leading AI Studios and the creator economy platforms.
With over a decade of experience, Mausam has spearheaded PR for leading brands and platforms, including:
- MX Player (launch team)
- EPIC Channel (Rebranding of the channel and their shows)
- Major marquee IPs such as Lux Golden Rose Awards
- Event Capital’s on-ground IPs including WindMill Festival, PetFed, and more
- Social impact verticals of the Birla Group such as Mpower and Ujaas by Neerja Birla & Aditya Birla Education Trust
- Communications for top kids’ consumer brand R for Rabbit, among others
Mausam Shah, Founder & Director – PR, Maars Communicates, said, “BabyOrgano stands at the intersection of trust, tradition, and innovation. Their mission aligns perfectly with the purpose-driven brands we champion at Maars Communicates. We are excited to shape their narrative, amplify their vision, and elevate Ayurveda-led child wellness into mainstream conversations.”
Aayush Shah, Co- Founder & Director – Digital & Business Development, Maars Communicates, says, “At Maars, we prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust. We look forward to strengthening their reputation and leading high-impact storytelling as they expand across India.”
Speaking about the partnership, Ripul Sharma, COO of Natureovedic Consumers Pvt Ltd said “As BabyOrgano makes strides in the kids’ care space, the strategic expertise of Maars Communicates will be an immense asset. BabyOrgano is a leading kids’ D2C health, wellness and personal care brand built on innovative, science-backed Ayurvedic products. Partnering with Maars Communicates enables us to leverage their deep experience and strong industry relationships, creating a powerful synergy that aligns with our vision for accelerated and impactful growth.”
