Marico Innovation Foundation has appointed Dr Trisha Parekh as Manager – Marketing Communications and Partnerships. She joined the organisation in February 2026.
In her new role, Parekh will work across marketing communications and partnership initiatives at the Foundation.
Prior to this, she served as Head – Marketing and Digital Transformation at BVS Global from July 2024 to February 2026. Earlier, she was associated with XED for nearly three years, where she held leadership roles including Head of Marketing and Assistant Director – Brand & Marketing.
Parekh has also worked as Insights and Strategy Director at Jigsaw Brand Consultants and as Marketing Manager at KidZania India, where she led marketing and branding initiatives.
Her earlier experience includes a stint at Nielsen as Research Executive, focusing on consumer insights for the BFSI sector. She has also been associated with Indian Institute of Management Mumbai as a Research Scholar and with K. J. Somaiya Institute of Management Studies and Research as Research Associate.
Parekh began her career at FCB Ulka in media analytics and research.
She shared the update on LinkedIn, expressing enthusiasm about contributing to initiatives that create value and building meaningful partnerships in her new role.
