Tanvi Gangwar has taken on a new mandate at Licious as Associate Director PR and Communications, marking the latest move in her thirteen year career across start ups, consumer brands, e learning, beauty and fashion. She announced the transition through a public update, noting that she has begun her responsibilities at the Bengaluru headquartered meat and seafood brand.
At Licious, her role spans corporate communications, employer branding and internal communications, along with ESG and sustainability related messaging. Her responsibilities include shaping the company’s narrative, leading PR outreach across national and regional media, overseeing product and format launches, strengthening leadership visibility and publishing insight led content for external stakeholders. She also manages employee advocacy, culture storytelling and communication frameworks tied to quality, sourcing, waste reduction and community impact.
Before joining Licious, Gangwar headed corporate communications at Orient Electric, where she led corporate reputation programs, crisis planning, media relations, digital communication initiatives and internal engagement platforms.
Her earlier experience includes a five year tenure at Epigamia, where she led corporate communications, CSR and external affairs. She has worked across media planning, PR strategy, influencer engagement, external visibility for leadership and crisis management. Her work also covered internal communication programs and coordination with legal and government bodies.
Over the years, Gangwar has held communications and media leadership roles at Unacademy, DRUMS Food International and Madison Public Relations, handling brand campaigns, stakeholder relations, partnerships, media planning and digital content programs.
She began her career with internships and trainee roles in public relations and brand communications, supporting clients across sectors including technology, FMCG, fashion, and consumer brands.
Her move to Licious adds another chapter to a career built on multi sector communications, media strategy and integrated brand storytelling.
