Hoiana Resort & Golf, Vietnam?ÇÖs premier luxury beachfront destination, has appointed Montieth SPRG as its integrated communications and marketing agency. The partnership aims to enhance Hoiana?ÇÖs brand visibility and attract high-value travelers and business events across key Asia-Pacific markets, including Hong Kong and Singapore.
Montieth SPRG, a joint venture between Montieth & Company and Strategic Public Relations Group (SPRG), will spearhead a comprehensive communications program encompassing corporate communications, media relations, influencer marketing, and brand positioning. The agency's expertise in multi-market strategies is expected to elevate Hoiana?ÇÖs presence in the competitive luxury hospitality sector.
?Ç£This is a defining chapter for Hoiana as we continue to evolve into a globally recognized upscale destination,?Ç¥ said Mai Anh Du, Vice President of Destination Marketing at Hoiana Resort & Golf. ?Ç£Montieth SPRG?ÇÖs expertise in multi-market marketing and communications makes it the ideal partner to elevate Hoiana?ÇÖs presence.?Ç¥
Located near Da Nang, Hoiana Resort & Golf offers over 1,000 rooms across properties managed by Rosewood Hotel Group, a casino, more than 20 restaurants, a beach club, spa, and the award-winning Hoiana Shores Golf Club. The resort also caters to the MICE segment with dedicated facilities for international corporate and incentive groups.
The appointment of Montieth SPRG follows a strategic refresh under Alan Teo, who became CEO of resort owner Hoi An South Development in February. The agency's recent successes include leading public relations and corporate communications for ASUS across key APAC markets.
Montieth SPRG is known for delivering integrated, flexible, and efficient cross-border marketing communications and PR programs that empower companies to enhance their brand profiles and advance their reputations throughout APAC.
Hoiana Resort & Golf has recently been honoured as Asia's Leading Fully Integrated Resort at the World Travel Awards 2024, reaffirming its status as a leading destination for luxury travellers.
