PRCA MENA, the regional arm of the world’s largest public relations and communications association (PRCA), has announced the agenda for its NextGen Summit, set to take place on Friday, 2 May 2025.
Bringing together emerging voices and industry leaders, the summit will spotlight the future of PR, communications and media in a new, fun and engaging format. With a mix of academic presentations, bold panels and an interactive workshop, the agenda reflects the real challenges – and opportunities – faced by the next generation of professionals.
Kicking off with networking and a keynote session titled NextGen, No Filter: Real Talk on What Needs to Change, the day will continue with the launch of PRCA Mena AI in PR report, research presentations from regional universities and discussions on creative originality, influencer marketing, and mental well-being in the workplace.
Panel Discussions:
• Real Stories: From Day One to Decision Makers
• PRCA Mena Young Lions Competition: Tips & Tricks on How to Win
• From TikTok to Trust: The Role of Influencers in Modern PR
The programme will also feature two fireside chats and a hands-on workshop on managing stress in high-pressure environments, led by a qualified wellness expert and author. Networking opportunities are woven into the agenda, with dedicated time for informal connection and collaboration.
Conrad Egbert, Head of PRCA Mena, commented: “NextGen isn’t just another industry event—it’s a necessary space for real conversations. We’re putting a spotlight on what’s changing, what still needs to change and how the upcoming generation is shaping the future of our profession.”
