Abu Dhabi-based Viola Communications has appointed Camilla d'Abo as its new General Manager of PR. Bringing more than 25 years of experience across communications, reputation management, marketing, and business strategy, she joins the agency at an exciting time as the firm continues to grow across the region. “Throughout her career, she has worked with leading brands and organizations, helping them build strong reputations, navigate change, and create meaningful connections with their audiences. Her experience, leadership, and strategic perspective will play an important role in shaping the next phase of growth for our PR team and the clients we serve,” the company announced. “This is a fantastic opportunity to be part of a business at a pivotal time in its evolution. For more than 20 years, Viola Communications has built a reputation in the UAE for shaping some of the nation’s most important brands. Today, the business is paving the way for an exciting new future under the leadership of CEO Piero Poli, with a clear ambition to evolve, grow and redefine what modern communications can be,” said Camilla d'Abo on her LinkedIn.