Suzanne Kanianthra has joined Weber Shandwick as associate director for Technology and B2B in the Middle East, North Africa and Türkiye (MENAT) region.In her new role, Kanianthra will advise clients within the agency’s Technology and B2B practice on reputation management, strategic positioning, executive communications and regional storytelling. Her responsibilities will include supporting telecom and broader technology accounts.Sharing the announcement, Kanianthra said her experience of nearly 15 years in communications has involved helping businesses build their reputations, establish visibility in new markets and navigate change.She highlighted Weber Shandwick’s combination of strategic thinking, creativity and an earned-first approach to communications as factors that drew her to the agency. She also expressed enthusiasm about collaborating with colleagues whose experience and perspectives could challenge her thinking.Before joining Weber Shandwick, Kanianthra served as senior director at Redhill, where she led strategic communications and reputation management for multinational clients across the Middle East and Africa. Her work focused on corporate positioning, executive visibility and regional media strategy, with client mandates spanning technology, logistics and financial services.During her tenure at Redhill, she led regional communications assignments for clients including Nokia, FedEx and Finastra, while overseeing senior client relationships and team delivery. She was also recognised as Redhill’s Global Employee of the Year in 2025.Her previous experience includes a director role at Atteline and several positions at Golin MENA, where she progressed from account manager to director of corporate communications. She has also worked with BUZ Management and Marketing Consultancy, McCollins Media and MSLGROUP India.Kanianthra’s appointment adds to Weber Shandwick MENAT’s Technology and B2B practice, where she will bring experience across corporate communications, reputation management and regional strategic storytelling.