NorthStar Insights, the senior-led, AI-powered PR and communications advisory firm, has appointed Stefano Hesse as Senior Advisor. Based in London, Hesse joins to strengthen the firm's reputation management practice, bringing more than three decades of in-house communications experience across some of the world's most consequential technology companies and the high-stakes transactions that defined them.The appointment comes as the demands on corporate communications during high-stakes moments continue to intensify. For companies navigating IPOs, acquisitions, and periods of acute regulatory and reputational scrutiny, the narrative a business builds around a transaction have become as consequential as the transaction itself. Fewer advisers can draw on direct, in-house experience of steering that narrative through moments of this scale. Hesse's career sits precisely at that intersection.Over the course of his career, Hesse built and executed global strategic communications programmes for large, complex organisations, including through the Google and Meta IPOs and a series of major acquisitions pursued by both. His experience spans the operational reality of leading communications from inside the business, where reputation is tested quickly and publicly, and where the quality of counsel in the room determines how a company is understood by investors, regulators, and the wider market.The appointment reflects where NorthStar's own growth is heading. As the firm deepens its reputation management practice for clients navigating IPOs, M&A, and complex cross-border situations, embedding senior practitioners with direct, in-house experience of those moments is central to how it delivers for boards and leadership teams.Arth Malani, Founder and CEO of NorthStar Insights, said: "The moments that carry the most risk for a business that is an IPO, an acquisition, a reputational challenge are the moments where senior judgment matters most. Stefano has sat inside some of the most scrutinised companies in the world and steered their communications through exactly these situations. That is a rare perspective, and it is precisely the counsel our clients need in the room. His joining strengthens our reputation management practice and reflects the seniority we are building into every engagement." Stefano Hesse, Senior Advisor at NorthStar Insights, added: "I'm delighted to be joining forces with NorthStar Insights as Senior Advisor. Over three decades in communications, including at Google, Facebook and eBay, I've built and executed global strategic communications plans for large, complex organisations, including through high-stakes IPOs and M&A, where the story a company tells is as critical as the transaction itself. That's exactly the lens NorthStar brings to its clients, and I'm looking forward to helping organisations build the resilient, credible narratives they need to navigate high-stakes markets and moments with confidence."The appointment marks the latest step in NorthStar's growth, strengthening the firm's reputation management and financial communications capabilities for clients across global markets. Stefano continues to lead Stefano Hesse advisory while working alongside us to strengthen our capabilities.