Team Lewis has been appointed the public relations agency of record for e-commerce platform Lazada Malaysia following a competitive pitchLazada Malaysia is planning to further strengthen its brand positioning amid the continued expansion of Malaysia's digital commerce market.Under the mandate, Team Lewis will lead Lazada Malaysia's integrated communications programme, encompassing media relations, press office management, campaign communications and thought leadership initiatives. The agency will also oversee strategic storytelling, media engagement and brand activations aimed at strengthening connections with both consumers and sellers on the platform.The appointment comes as Lazada continues to invest in innovation and customer experience, including the introduction of its AI-powered shopping assistant, Lazzie, designed to deliver more personalised and intuitive shopping experiences in an increasingly competitive e-commerce landscape.Ann Chong, Managing Director, AI and Client Solutions, APAC at Team Lewis, said brands today require sustained and integrated communications strategies that go beyond individual campaigns."As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints," she said. "We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way."The partnership is already underway, with Team Lewis having supported communications for Lazada Malaysia's recent 6.6 Super Wow Sales campaign.The Lazada Malaysia win further strengthens Team Lewis Malaysia's growing portfolio of consumer and digital brands and comes as the agency continues to expand its capabilities across Southeast Asia.Earlier this year, Team Lewis announced key leadership changes in Malaysia, appointing Daniel Wong as Director of its Malaysian operations while promoting Ann Chong to the newly created role of Managing Director, AI and Client Solutions, APAC.Wong joined the agency from DNA Creative Communications and is responsible for overseeing Team Lewis Malaysia's operations, commercial growth and strategic direction. Reporting to Senior Vice President Keso Kendall, he will lead initiatives focused on strengthening the agency's market position, deepening client relationships and expanding its integrated communications capabilities.Meanwhile, Chong's expanded regional role reflects Team Lewis' growing focus on AI-enabled client solutions. Based in Malaysia, she now leads the expansion of the agency's AI capabilities and proprietary Sidekick services across Asia-Pacific, working closely with clients to develop AI-driven communications strategies and support regional growth initiatives.The Lazada Malaysia mandate underscores the increasing importance of integrated, always-on communications strategies as brands compete for consumer attention in one of Southeast Asia's fastest-growing digital commerce markets.