Nicole Moody, former owner of Hunter Communications, has returned to consultancy with the launch of Hunter Advisory, a Perth-based strategic communications and reputation management practice.Moody most recently served as Global Director of Communications at Fortescue. She said Hunter Advisory brings together experience gained across senior leadership roles spanning communications, media, politics, business and non-executive directorships.Alongside the launch, Hunter Advisory has introduced the Hunter Reputation Index, a diagnostic tool designed to assess how AI platforms represent business leaders online and help shape strategies for managing and strengthening personal brands.Nicole Moody said in a blog post that “Hunter Advisory is the culmination of all my years’ experience in communications, in business and around the board table. It is an advisory to support leaders during pivotal moments. It is designed to enhance, build and protect corporate and executive reputations.”According to her, Hunter Advisory is not Hunter Communications 2.0. “It has been refined and repositioned for the environment we are operating in right now - one where the rules have changed, the platforms have multiplied, and the stakes are higher than they have ever been. We work across two areas. Strategic communications - for leaders and organisations where what you say, how you say it, and when you say it carries real consequence. And reputation management - proactive and reactive counsel, underpinned by the Hunter Reputation Index, our proprietary framework for understanding exactly where a leader or organisation stands in the market and what to do about it,” she said.