https://theprpost.com/post/15215/

FINN Partners enters Australia with Honner acquisition

Global independent marketing and communications agency FINN Partners has expanded its Asia-Pacific presence by acquiring Australian financial and corporate communications consultancy Honner, marking its entry into the Australian market and strengthening its financial services capabilities across the region.The deal adds Honner's 25-member Sydney team to FINN Partners' global network, increasing the firm's worldwide footprint to 37 offices and expanding its APAC workforce to around 250 professionals.As part of the integration, Philippa Honner, founder of Honner, will join FINN Partners as Managing Partner and APAC Financial Services Practice Lead. In her new role, she will spearhead the growth of the agency's financial services practice across Asia-Pacific while strengthening its presence in Australia. She will also join FINN's APAC leadership team, collaborating with regional leaders across Greater China, Hong Kong, India, Malaysia, Myanmar, Singapore and Thailand.The acquisition reflects FINN Partners' strategy to deepen its presence in one of the region's fastest-growing financial markets. The agency said Australia's expanding role in both traditional financial services and emerging digital finance made it a strategically important market as Asia's financial ecosystem continues to evolve.Howard Solomon, Founding Managing Partner and APAC Lead at FINN Partners, said Australia had long been a priority market for the firm."Australia represents a significant growth opportunity for FINN in Asia-Pacific. Bringing Honner into the network enhances our expertise in financial services communications and provides greater scale to support both regional and international clients operating in the market. We are delighted to welcome Philippa and her team as we continue building our presence across APAC," he said.Peter Finn, CEO and Founding Partner of FINN Partners, said the acquisition builds on the firm's recent expansion strategy in the region."This follows the momentum generated by our acquisition of RICE Communications last year. Our APAC business now contributes nearly 10 per cent of FINN's global revenue. With Honner joining the network, our Asia-Pacific operations now generate approximately US$19 million in fees, further strengthening our ability to support clients seamlessly across the Americas, EMEA and APAC," he said.Philippa Honner described the move as a significant milestone for both the agency and its clients."Joining FINN Partners provides an exceptional platform to accelerate our ambition of becoming the leading communications consultancy for corporate and financial services brands across Asia-Pacific. We look forward to collaborating with colleagues throughout the region and delivering integrated, market-specific communications strategies that help clients navigate increasingly complex regional business environments," she said.Following the acquisition, the Australian firm will operate under the brand "Honner, A FINN Partners Company," with all Honner employees joining FINN Partners as part of the integration.