Communications veteran Mrinall Dey, who has spent three decades across journalism and corporate communications, has launched Brevanta Communications, a new strategic communications consultancy, along with Suman Nath, positioning the firm as a senior-led advisory focused on reputation management, corporate storytelling and strategic counsel for business leaders. Announcing the venture in a LinkedIn post, Dey said the decision was driven not by a desire to add another public relations agency to the market, but to address what he believes is a growing gap between companies with compelling stories and their ability to communicate them effectively."Companies with genuinely good stories are being told badly—or not told at all—because the people managing their narrative are three levels removed from anyone who's ever sat in a newsroom or a boardroom," Dey wrote.He described Brevanta Communications as an agency designed to eliminate those layers by placing experienced communications professionals directly alongside business leaders during critical reputation and strategic communications decisions.The consultancy aims to work closely with founders, CXOs, board members and chief communications officers, offering senior-level counsel on corporate reputation, crisis communications, executive positioning and strategic storytelling.According to Dey, the agency's philosophy is rooted in combining newsroom instincts with boardroom experience to help organisations communicate with greater credibility and impact. He also indicated that he plans to share practical insights on reputation management, crisis communications and the evolving communications landscape through his LinkedIn platform.Dey brings extensive experience spanning journalism, corporate communications and agency consulting. Over the course of his career, he has advised companies across sectors on corporate reputation, crisis management and stakeholder engagement. His professional background includes leadership roles in corporate communications and public affairs, and he has worked with several leading brands during high-profile reputation and business transformation initiatives. The launch comes at a time when India's public relations and corporate communications industry is undergoing rapid transformation. The growing influence of artificial intelligence, increasing emphasis on executive thought leadership, digital-first stakeholder engagement, and rising expectations around corporate transparency are prompting organisations to seek more strategic, senior-led communications advisory rather than traditional media relations alone. Industry observers note that businesses are increasingly looking for communications partners capable of integrating reputation management with business strategy and crisis preparedness.Brevanta Communications has already begun supporting clients across sectors, with the firm's name appearing as communications advisor on several recent corporate announcements, including those from fintech company MobiKwik.